Poor Go-to-Market Plans or Launch Plans negatively impacting ROI or growth

Unlock successful manufacturing market entry: Structured plans, reduced risk, accelerated growth.

Navigating the complexities (e.g. customer adoption, resource allocation, ROI) of launching new products or services or entering new markets in the manufacturing sector requires a robust and well-informed go-to-market approach. At Growth Lantern, we offer a service designed to enhance your company's approach to creating effective launch plans and go-to-market strategies, regardless of your specific industry. Our solution is based on sound academic research and has been successfully validated in the manufacturing industry.

Key Features of Our Solution:

• Comprehensive Review and Analysis: The first step thoroughly examines your existing go-to-market and launch planning processes.

• Risk Identification: Our facilitators help to clearly articulate the risks inherent in your current market introduction methodologies, drawing upon practical insights, best practices, and the challenges different innovation types might face during launch.

• Structured Go-to-Market approach: Co-developing a go-to-market planning framework synthesising established marketing and strategic management principles with practical, field-tested methodologies. The outcome is a custom and sensible process that meets your business's specific needs (e.g., maturity of your innovation organisation or dependent on the type of your products or services).

• Hands-on Pilot Facilitation: We facilitate the framework's application through pilot projects, with practical guidance to support your team in creating actionable go-to-market or launch plans.

• Execution Support: Our specialists offer guidance and support during the execution phase, including identifying clear action owners, emphasising accountability and resource allocation for effective plan deployment.

Benefits for Your Organisation:

• Accelerated Speed to Market: Streamlined planning processes, informed by efficient innovation principles and practical experience in optimising launch timelines, can lead to quicker market penetration.

• Enhanced Market Adoption and User Engagement: A deeper understanding of market needs and value proposition alignment results in more effective strategies for user adoption and market resonance.

• Reduced Launch Risks and Improved Predictability: Proactive risk assessment, informed by the challenges faced by different innovation types and practical knowledge of common launch pitfalls, minimises costly setbacks and improves the likelihood of successful market entry.

• Improved Cross-Functional Alignment and Collaboration: The customer go-to-market process fosters better collaboration and communication across the different departments involved in the launch. This is a key factor for successful scaling and is observed in practical implementations.

• Higher Return on Investment (ROI) and Resource Efficiency: More focused and effective go-to-market strategies, derived from sound analysis, theoretical understanding, and practical application, optimise resource allocation and maximise the financial returns of new initiatives.

Growth Lantern's structured go-to-market or launch approach empowers businesses to successfully prepare and launch their products and services.